The significance of proliferation in hardware and content for institutions and audiences

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advantages:
more choice for the consumer
more income for the retailer
console manufactures get more income

disadvantages:
more competition
more money spent on marketing
new technology needed to compete
release games earlier to stay ahead

5. The importance of technological convergence for institutions and audiences.

5. The importance of technological convergence for institutions and audiences.


- enchancing technology and making it better
- making competition between companies
- customers get more for their money

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Prompt Questions for Instituions and Audiences

Videogames Prompts

1) The issues raised by Media ownership in contemporary media practice

2) The importance of cross media convergence and synergy in production, distribution and marketing

3) The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange

4) The significance of proliferation in hardware and content for institutions and audiences

5) The importance of technological convergence for institutions and audiences

6) The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

7) The ways in which candidates own experiences of media consumption illustrate wider patterns and trends of audience behaviour

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